London is one of three European cities that host an annual fashion event that presents major designer collections to the industry and to the public. It is estimated that over $130 million of business is generated during this one week, as major buyers use the opportunity to take designers from the catwalk to the major global stores as well as establish worldwide distribution relationships.
London has produced some of the most recognisable landmark fashion designers and innovators such as Vivienne Westwood, John Galliano, Alexander McQueen and Paul Smith. With the new fascination for Russian culture, we now see the market as being mature for the presentation of designer collections from Russia & the CIS that are fast gaining influence among fashion circles and more over attracting CIS’s elite which is beginning to recognise not only European brands, but also the trends of domestic designers.
UFFR acts as a bridge for both, the established and upcoming designers of Russia and the CIS as well as the famous fashion houses of Europe facilitating not only cultural and business links a wider, more open experience of this unique and dynamic form of art.
UFFR events attract top tier celebrities and society figures from the world of entertainment and various industries from across the world, not only to view the collections and purchase newest designer creations but also as “The Party of the Season” for high society.